It started with a simple idea: fashion advice should be personal. Not trend-led. Not generic. Built around the person wearing the clothes.
Most fashion apps show you what's in style. We thought that was the wrong question. The right question is: what works for you — your body, your colouring, your lifestyle?
Attire Attire was created by Denzel Kwabi, founder of Kwabi Games Ltd, a London-based studio building tools that help people show up more confidently. It began as an iOS wardrobe app called cKALARMe and has grown into a full platform — the app, a web wardrobe, and the FIT Chrome extension that brings personal style analysis directly to online shopping.
When you sign up, you build a profile: your body type, skin tone, height and colouring. That profile powers everything — outfits generated from what you already own, verdicts on products as you browse ASOS, Zara, H&M and ten other retailers, and your Style DNA, a read of what consistently suits you that gets sharper with every session.
The goal is simple: less choice paralysis, more confidence. You should leave every shopping session and every morning knowing exactly what works for you.
Your digital wardrobe, on iOS and on the web. Snap and tag every piece, generate outfits from what you own for any occasion, and find looks worth saving in the Lookbook.
Download on iOS →Browse any supported retailer and see instantly which products suit your profile — and why. Every session feeds your Style DNA. No more buyer's remorse.
Add to Chrome — free →Founder · Kwabi Games Ltd · London
"I built Attire Attire because I wanted a tool that treats people as individuals, not demographics. What you wear is personal. The technology helping you dress should be too."
The app, the website and the FIT extension are all free to get started.